Work

FASHION JOURNALISM & EDITORIAL 

ELLE, Amsterdam, The Netherlands, www.elle.nl
I currently write on a weekly base for my own section on ELLE.nl: "A Suitcase in Berlin". Through weekly online columns I share stories about Berlin Fashion, Lifestyle, Style, Beauty, Culture and Art, I interview Fashion Designers, artists and give a peek inside my life as a fashion journalist in Berlin.

Under the halo of the ELLE brand in the Netherlands, ELLE.nl is the insider's style guide with a global outlook, delivering fashion, beauty, style, service, and shopping in an accessible and attainable format. While maintaining the brand's sophisticated tone, ELLE.nl presents a behind-the-scenes, how-to world. and lets aspiration and acquisition intersect. As a destination site ELLE.nl offers exclusive and original content in Dutch, created by a fully integrated editorial team with time-tested authority & perspective. ELLE.nl delivers over 500.000 unique visitors and over 5 million pageviews per month.

Published work includes: 

• Berlin Fashion Week: Runway Collections and Backstage Reports 
• Interview Oscar winning Costume Designer Sandy Powell 
• Street Style Berlin 
• Interview Fashion Illustrator Ekaterina Koroleva 
• Berlinale (Berlin Film Festival) 
• Interview Costume Designer Sandy Powell 
• The Face of Fashion Democracy 
• Fashion Illustrator Dodo (1907-1998) 
• Helmut Newton Polaroids 
• Interview Costume Designer and Catwalk Coach Jorge Fernandez 
• Ballet Revolucion (including interviews dancers) 
• Interview Jasmin Fatschild of Berlin blog - ‘My Berlin Fashion’ 
• Interview Bastian Casaretto - Artistic Director AVEDA 
• Goldene Nase Fashion Award 
• Interview Fashion Designer Duo Unrath & Strano 
• Interview Fashion Designer Anja Gockel 
• Designer of Tomorrow Award 
• Interview Oliver Lühr and Thomas Bentz of Designer Label ‘Achtland’

L-ATITUDE, New York, U.S.A. www.shoplatitude.com

Freelance Features Writer: Fashion, Style, Art, Culture, Travel, Interviews 

Published work includes:

• From Berlin With Style: Fashion in Berlin
• Vive La France! :The style of Marion Cotillard, Audrey Tautou, Charlotte Gainsbourg, Lou Doillon and Clémence Poésy 
• Imperial St. Petersburg: City secrets of St. Petersburg 
• Once Upon a Time in Moscow: Fashion in Moscow 
• The Art of Accessorizing: Accessories part of the idiosyncratic style of Diana Vreeland, Nancy Cunard, Iris Apfel
• Finding Designer Classics: Shopping for vintage designer fashion in London, Paris, Amsterdam and Florence 
• Fabulous Faux: Vintage Costume Jewelry and Carole Tanenbaum
• Objects of Desire: Caviar, Cigars and Fabergé eggs 
• Globetrotter: Interview with Lora Nikolaev, Creative Director of Sofia based designer label GENE
• Flying High: the new altitude of luxury: Luxury Flights 
• Islands-Secrets: St. Kitts, Martinique, St. Lucia: Caribbean batik, jewelry and cuisine
• Silvia Tcherassi & The Tcherassi Hotel and Spa 
• Project Art, New York: Fashion for Peace 
• Global Women of Style Series: Frida Kahlo, Josephine Baker
• Behind the Label: Holst +Lee, Lauren Pierce 
• The Island of Lamu
• New African Fashion by Helen Jennings
• The Sparkling Screen - Accessorizing Film
• Behind the Label - Misela, Interview with Creative Director, Serra Turker
• Globetrotter- Dezso, Interview with jewelry designer and founder Sara Beltran

Starstyle Magazine (fashion & style glossy) (Telegraaf Media Group, Amsterdam, The Netherlands) Freelance Journalist: Human Interest/ Psychology 

Published features include:

• The Quarterlife Crisis (feature, 2,500 words, including interviews with authors and life coaches in Dutch and English)

Celebrity Magazine (fashion & style glossy) (Sanoma Publishers, Hoofddorp, The Netherlands) Freelance Journalist: Fashion History, Fashion Stories, Style 

Published features include:

• Comparisons between the “Old Masters” in Fashion Design and their successors
• The History of Fashion Houses
• Muses and their influence on collections
• Designers and Uniforms
• Cars, Hotels, Planes and Boats designed by Fashion Designers
• The History of Fashion Icons: The Little Black Dress, The Wedge, The Baby Doll, Jeans
• Dance and Fashion (including interviews with choreographers, dance studio owners and ballerina’s from the Dutch National Ballet) 
• Behind the scenes of Alegria - Cirque du Soleil (including interviews with wardrobe designer, make up artists and acrobats of Cirque du Soleil)

Beekman Group/ Dyanne Beekman (Celebrity Stylist/ Television Host/ Fashion Designer) 

Columnist

Writing a weekly online column (1500 - 2000 words) about style topics for the website www.dyanne.nl

WEGENER Publishers/ Local Newspaper (The Netherlands) 

Freelance Journalist: Lifestyle 

2005: Winner of Wegener Publishers national writing competition (columns)

      COMMUNICATIONS: Beauty, Fashion & Retail 

GENE, Worldwide 

Assigned by the Creative Director of women’s luxury fashion label GENE (Sofia, Bulgaria) to develop and execute an online marketing & PR strategy and write all necessary editorial content for website, social media, blog & marketing purposes.

ROOM SEVEN, Worldwide

Assigned by the owners of premium international children’s clothing brand Room Seven (36 countries worldwide) and Oilily, to add emotional value through engaging content, in all external communications & PR in order to establish differentiation.

CARHARTT EMEA, EMEA 

Assigned by VP Marketing/ Carhartt EMEA to communicate the sale of the CARHARTT fire wear division

ANNEZ, The Netherlands 

Assigned by owner and jewelry designer Anne Wiercx to create a new slogan and write the homepage for Dutch jewelry brand ANNEZ

BERGMAN INTERNATIONAL, Worldwide 

Assigned by the Malenstein Family, owners of the renowned Bergman Clinic to add emotional value to all internal and external communications in order to emotionally engage clients and personnel.

Work included:
Strategic Communication Plan- Weekly Newsletters- Invitations- Press Releases Presentations- Website content- Brochures-Digital Advertising & online teasers- CEO Speeches- Advertising texts

BERGMAN BEAUTY CARE, Worldwide Luxury cosmeceutical line (available in 30 countries), developed by cosmetic surgeons of the Bergman Clinic
Work included: Product descriptions for the R&D department-Press Releases -Website texts-Digital Advertising-Print Advertising

TOMMY HILFIGER, South-Eastern Europe 

Assigned by owners of Fashion Agency Multicommerce, to write the Strategic PR Plan for the promotion of Tommy Hilfiger as a luxury brand in South-Eastern Europe

DENIM DREAMS & CLASSIC DREAMS, ESTONIA 

Assigned by owner of Fashion Distributor Poldma Trading to write the Strategic PR plan for the repositioning and promotion of retail chains Denim Dream (Miss Sixty, Energie, Hilfiger Denim, Mustang) & Classic Dream (Tommy Hilfiger, Tom Tailor, Lee, Pierre Cardin).

THE SOCIETY SHOP B.V., BENELUX, GERMANY & DUBAI 

Luxury men’s multi brand retail chain (Corneliani, Zegna, Scuderi, Loro Piana, Lorenzini, Soc13ty, Allegri, Fred Perry & Bespoke).

In 2008 luxury men’s retail chain The Society Shop started a repositioning project to attract both the young professional and the established executive. I was asked to develop a personal signature which would add emotional value to the new developed store identity and create recognition amongst desired target groups. I developed a fresh consistent voice across assigned internal and external projects, wrote all the content for the new website, wrote and distributed creative press releases and client mailings. In the role of PR Writer I worked together with stylists, the visual merchandise team and Marketing to visualize and promote the story of The Society Shop during in- store events, tailor made in-store PR activities and joint in store promotions. I accomplished branded entertainment ventures on hit Dutch television shows Holland's Got Talent and X-Factor, and monthly free publicity in Dutch luxury lifestyle magazine Life after Football owned by former soccer international Regi Blinker: The Society Shop's own brand Soc13ty, was used to dress soccer internationals featured in the magazine. All efforts to create one voice amongst all internal and external communication tools not only supported the visual identity but also increased store awareness, conversion and sales. 

STOKKE, U.S.A.

Children’s luxury furniture brand, known for its Hollywood Celebrity stroller (Stokke Xplory). 

As a Brand Ambassador, I wrote a publicity plan, using storytelling, to differentiate Stokke via emotion instead of description in order to engage the L.A. (grand)parent.

AMSTERDAM TOURIST OFFICE (‘IAMSTERDAM’ campaign) 

Assigned by the Amsterdam Tourist Office to write engaging press releases and web content in English.

COMMUNICATIONS: Arts & Entertainment

JAKE’S DANCE FACTORY, Amsterdam school for Professional Dancers

Assigned by Owner and Choreographer Jake Impenge, to establish publicity for his work as a choreographer and judge of Dutch Television Show F.A.B.S.: The Search of the next Video Model, write all text for the website www.jakesdancefactory.com, write engaging PR texts for workshops and dance events, and create a handwriting for all internal student communication. Dancers of Jake’s Dance Factory have danced for artists, television networks and brands such as Mariah Carey, Nelly Furtado, 50 Cent, Usher, Chris Brown, MTV and NIKE - Dutch & English

ENDEMOL, N.V., Worldwide 

Global Corporate Communications & PR 

After an IPO, Global television production company, Endemol, went from a publicly held company and a successful listing to a privately held company.

Work included: 

Internal Communications (English), writing all text for Management - and Supervisory Board to internal stakeholders, writing internal CEO speeches, design & copy of Intranet of Endemol Holding and www.endemol.com, writing daily internal newsletter, creating and distribution of daily Press Clippings, Power Point Presentations, Press Releases, Internal Announcements 

External communications (English), answering to press queries (corporate & marketing), reviewing and editing Q & As /Investor Relations, writing invitations and script for the Annual General Meetings and Extraordinary General Meetings, coordination of communication around General Meetings to AFM (Dutch Authority of Financial Markets), financial press, supervisory board, management board, stockholders and Endemol personnel worldwide, coordinator/ co-writer of 2006 Annual Report

Event Productions Endemol N.V..: Christmas Black and White Ball (250 people), monthly theme drinks (Valentine's Day/ Eastern/ Queens Day/ Winter Wonderland), Large personnel events (Amsterdam party-hunt, cocktails and chopsticks@The Mansion, an Endemol Sailing Adventure)

SCREENWRITING & BRANDED ENTERTAINMENT 

Format Development: Television, Internet • Creative Concept Development: Television, Feature Film • Character Development: Television, Internet, Feature Film • Producing/ Directing • Screenplays, treatments, loglines, television bibles.

A selection of work:

Messed up life – Web Short

Creative concept development, screenwriting, Producer, Director
Marketing & PR Brand Integration

Every month, millions of people around the world visit popular humor sites to view and submit anecdotes, pictures, and videos containing funny situations. I was assigned to create a story concept for comedy micro blogging site MessedUpLife.com in order to enhance the MessedUpLife.com experience and differentiate the website from other comedy websites.

I created a story concept and highly identifiable characters for an online comedy series based on the stories of contributors of MessedUpLife.com and wrote, produced and directed a 7 minute pilot episode. As a Writer, Producer and Director on this project I understood that Social Media combined with online entertainment offered a whole new level of flexibility, interaction and engagement. To create interaction, I used selected stories of the MessedUpLife.com community to be integrated into the script of the pilot episode as anecdotes, dialogue and backstory.

Daddywood - multi camera comedy

Creative Concept Development, Screenwriting Marketing & PR Brand Integration

The Office - single camera comedy - Spec script - Wag the Dog

Screenwriting

Sneakers & Ballet Shoes – Feature Film 

Creative Concept Development, Screenwriting Marketing Brand Integration

BLOG

“By Priscilla Obermeier”

www.bypriscillaobermeier.com

EDUCATION

Pre-University Education (VWO, 6 years), Goois Lyceum, Bussum, The Netherlands Subjects: Dutch, English, German, French, Mathematics, History, Fine Arts, Art History
Law: University of Utrecht (1 year), Utrecht, The Netherlands

Traveling the world, reading many books, living life

OTHER

Amsterdam: Novel writing, Short Stories, Creative Writing 

Los Angeles: Screenwriting, Sitcom/Comedy Writing, Directing, Producing
Berlin: Graphic Design, Illustration

LANGUAGES

Multi-lingual: Dutch native, English (U.S.A and U.K.) near- native, good understanding of German, basic understanding of French